You can embed the page in general, or by specific pages.
Would be great for showing off some holiday shopping guides on our blogs.
I have now updated my website with a page dedicated solely to our new Etsy page. www.artofemaan.com/the-handmade-forum is the link to the page. This page has been set up so I can toot the horn for the stunning creations of the Artisans of this forum. It is hoped that this can provide another avenue of traffic to the Etsy Page which in turn may turn into sales for some of us.