On this forum, we are constantly being read by google bots. Google bots (also known as spiders) crawl the internet (world wide web) gathering information for search results. Majority of these google bots are recognized as "guests" seen at the bottom of the forum, as they gather information from us. Because we encourage you to include your various links in your profile signature, google bots reads them and "store" them for future reference. This in turn means your google ranking goes up. In summary, the more you post in the forum, the more links you are publishing for google bots to read, the higher your google rank goes up.